The overview
WHILE launching Brooklyn based Form Fitness WE Aimed to profile the owner: celebrity-trainer and inclusive fitness trailblazer, Morit Summers.
1,100,000+ MEDIA IMPRESSIONS
Good morning america named Morit one of the Top “plus'-friendly fitness studios”
Positioned her as one of the Best Fitness Instagram Accounts to Follow in 2019
The STORY
Morit Summers is a celebrity trainer, curvy/fit thought leader, Instagram tastemaker, and one of the first to democratize fitness. With the launch of her brick and mortar training location, Form Fitness in Brooklyn, we set out to make Morit the face of inclusive fitness. The launch of Form Fitness was about strength, body love, and inclusivity. EveryBODY is welcome.
When it came to Morit, interviews were the name of the game. She had a knack for speaking with journalists and we saw it from the get-go. Our team reached out to top national fitness publications, most of whom are located in New York, and scheduled on-site tours with writers from Refinery29, Shape Magazine, SELF Magazine, Health Magazine, and beyond. More articles poured in from Good Morning America, POPSUGAR, Yahoo! Lifestyle, SparkPeople, Elite Daily, Essence.com, the list goes on. She was featured in roundups, interviews and created personalized workouts for publications. Content ranged from “Eight Squat Variations for Strong, Sculpted Legs & Glutes" to "I Love Being A Personal Trainer — But The Path To Get Here Was NOT Easy".
Throughout our campaign, Morit was given a national platform to teach the world that there’s no room for body shaming. She has since influenced millions to become comfortable and confident in their own skin. Because fitness is not about ‘skinny,’ it’s about being strong and capable, regardless of shape, size, or perceived ability.
Our campaign together has since paved the way for additional press, including a 3-page spread in Health Magazine.
GOOD MORNING AMERICA, “Top 25 'plus'-friendly fitness studios around the country”
