The overview

KFI STUDIOS: THE MOST SUSTAINABLE SEAT IN THE OFFICE

500M+ IMPRESSIONS WITHIN THREE DAYS

PRESS 1:1 INTERVIEWS AND ACTIVATION ATTENDANCE AT NEOCON 2023

THE RESULTS INCLUDED KEY HITS IN DESIGN MILK, METROPOLIS, ARCHITECTURAL RECORD, INTERIOR DESIGN MAGAZINE, ARCHITECT MAGAZINE AND MORE

The STORY

Kentucky-based furniture manufacturer, KFI Studios, reached out to Agency PR to help them strategize a media relations plan for a new product launch, Vale, that they planned to launch at NeoCon 2023.

Agency PR's team led the effort in Chicago and attended the conference, helping to guide KFI Studios’ CEO through interviews with the press. We worked with their team to set up individual 1:1 interviews with key journalists attending the conference and staffed the interviews to ensure their CEO felt at ease and was able to convey the key messages about the product to the leading design journalists in the world including Interior Design Magazine, Work Design Magazine, Architectural Record, Metropolis, DesignMilk, Trend Hunter, Yanko Design and more.

Additionally the brilliant product, made entirely of recycled content that is melded into PET Felt through their proprietary manufacturing process, was recognized with three major awards including Interior Design Magazine's HiP Awards, Metropolis Magazine's MetropolisLikes award and NeoCon 2023's Best in Show.

Currently, we are working with KFI to help tell their business lineage story to local press in Kentucky and are currently working on the next phase of our plan entertaining local press like Southern Living, Kentucky Business Journal and local stringers in the market who write about lifestyle and design. More on those successes soon!