THE FUTURE OF TRAVEL IS WOOD: OPENING THE WORLD’s largest mass timber airport at Portland internationaL

AgencyPR partnered with ZGF and Portland International Airport (PDX) to spotlight the groundbreaking expansion of PDX, which will feature the world’s largest mass timber airport terminal, set to open in Fall 2024. Through strategic pitching, we secured exclusive tours and extensive media coverage with top-tier outlets such as Monocle, CNN, Forbes, NBC Nightly News, Skift, Travel & Leisure, Condé Nast Traveler, Metropolis, Dezeen, and Interior Design.

Our media outreach focused on communicating the significance of the project—highlighting ZGF’s innovative, sustainable design practices and America’s evolving green infrastructure. Our efforts ensured that the story of mass timber sourcing, an integral part of the terminal’s design, gained wide attention.

Ahead of the opening, we coordinated deskside appointments in New York City with the project leader to discuss the use of mass timber and ZGF's vital role in the expansion. These early engagements generated buzz with key media including the New York Times, Forbes, Bloomberg, Architectural Record, Dezeen, Fast Company, Interior Design, and The Biophilic Solutions Podcast.

Our team also secured byline opportunities, including a detailed feature in Urban Land Magazine and a byline with Forbes. These placements reached diverse audiences while reinforcing key themes: sustainability, engineering innovations, the future of travel, and the mental health benefits of biophilic design.

This integrated media strategy positioned the PDX expansion as a model for the future of sustainable transportation, capturing the attention of both industry professionals and the general public.